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Showing posts from April, 2017

Creating a Brand

I believe every student has great learning potential, and it my job to foster that potential using every skill and talent I have. In order to promote that believe I have to make a brand and this brand has reach the stakeholders. First, stakeholders want to know the academic success rate of the school. This can be seen through student achievement on standardized test scores, second, a highly qualified teaching staff and administration is going to improve the intrinsic and motivational factors of the students and create word of mouth traffic within our community and district (Sheninger & Zhao, 2014). A great brand has to offer something unique, and in our case, that is a unique blend of course offerings, technology integration and innovative instructional practices. Our stakeholders want to foster the talents and gifts of their students and give them a lot of opportunities to try new things. Our brand will include the offering of extracurricular activities, such as sports, art, d...

developing a school Brand

EDUC 638 Blog 4 Option 1 I believe every student has great learning potential, and it my job to foster that potential using every skill and talent I have. In order to promote that believe I have to make a brand and this brand has reach the stakeholders. First, stakeholders want to know the academic success rate of the school. This can be seen through student achievement on standardized test scores, second, a highly qualified teaching staff and administration is going to improve the intrinsic and motivational factors of the students and create word of mouth traffic within our community and district (Sheninger & Zhao, 2014). A great brand has to offer something unique, and in our case, that is a unique blend of course offerings, technology integration and innovative instructional practices. Our stakeholders want to foster the talents and gifts of their students and give them a lot of opportunities to try new things. Our brand will include the offering of extracurricular activi...

Public relations plan

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Today, In the 21 st century “communication and community relations have been identified as one of the nine most important skills to master…and like our students, today’s parents are also evolving in the tools they use each day as moms and dads. Technology-and social media specifically—has arrived” ( Sheninger , 2014, p. 78).  After analyzing our mission statement, a needs assessment will help us determine what is working and what needs change. One of the changes will be the implementation of twitter and facebook. We know that these platforms are widely used, and our stakeholders are going to be present there too. As leaders, we must not only be proactive about the evolving needs of the student body, but with the parents as well. Twitter is a microblogging free resource that can provide instant and “to the point” communication ( Sheninger, 2014 ) . This includes school cancellations, no-school-day reminders and event locations and updates. Facebook, another free r...