I believe every student has great learning potential, and it my job to foster that potential using every skill and talent I have. In order to promote that believe I have to make a brand and this brand has reach the stakeholders. First, stakeholders want to know the academic success rate of the school. This can be seen through student achievement on standardized test scores, second, a highly qualified teaching staff and administration is going to improve the intrinsic and motivational factors of the students and create word of mouth traffic within our community and district (Sheninger & Zhao, 2014). A great brand has to offer something unique, and in our case, that is a unique blend of course offerings, technology integration and innovative instructional practices. Our stakeholders want to foster the talents and gifts of their students and give them a lot of opportunities to try new things. Our brand will include the offering of extracurricular activities, such as sports, art, d...
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